Events and Conferences Management|Online

Overview

Why Attend

This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By clearly understanding the event planning process, developing management skills, and becoming familiar with the best practices in the event industry, participants will be better prepared to run their events or conferences. This course will also cover event planning tools to manage time, space, money, human resources, information, materials, and problems that may arise through the event planning process.

Course Methodology

The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.

Course Objectives

By the end of the course, participants will be able to:

Identify the types of events and conferences to execute a more effective plan
Organize, assess, and motivate various committees involved in managing events and conferences
Promote their events and conferences by planning and setting a step-by-step promotional plan
Prepare and control the financial aspects of a conference
Plan and organize different kinds of exhibitions
Examine all activities to evaluate them and follow up on the events

Target Audience

Managers, supervisors, and officers involved in planning or managing events, exhibitions, and conferences, as well as managers and officers of public relations.

Target Competencies

Planning
Organizing
Leading
Analyzing and evaluating
Verbal communication
Building rapport
Delivering and receiving feedback

Course Outline

Events and Conferences Planning
- Definition of events and conferences
- Types of events and conferences
- Aim of a conference
- Importance and concepts
- Setting smart objectives
- Preparing the event plan with detailed activities and schedules
- Selecting the venue and agreeing on the site of the event or conference
Organization of the Event or Conference
- Choosing human resources for the management of the event or conference
- Forming different specialized committees
- Training and motivating the teams in charge of managing the event or conference
- Importance of holding a conference
- Arrangements for accommodation
- Conference registration process
- Public relations and media
Promotional Activities for Events and Conferences
- Marketing the conference
- Factors attracting participants
- Promotion and advertisement of events or conferences
- Steps needed for the promotion and marketing of the event or conference
- Setting a plan for the promotion of events and conferences
The Financial Aspects of the Conference
- Preparing the conference budget
- Fixed expenses
- Variable expenses
- Conference revenues
- The financial committee
Organizing Exhibitions
- Importance of exhibitions in conferences
- Goods and services in a conference
- Promoting the exhibition
- Managing exhibitions
- Criteria for selecting exhibitors
- Contacting exhibitors
Follow Up and Evaluation of Conference and Events Activities
- Monitoring the event or conference activities
- Key factors in the assessment
- Benefits of follow up
- The coordination and follow-up committee
- Follow-up and evaluation

Schedule & Fees

2026 Schedule & Fees

18 - 22 Oct, 2026

English
Virtual Learning

Per participant USD 1,300

18 - 22 Oct, 2026

Arabic
Virtual Learning

Per participant USD 1,300

22 - 26 Nov, 2026

English
Virtual Learning

Per participant USD 1,300

22 - 26 Nov, 2026

Arabic
Virtual Learning

Per participant USD 1,300

2027 Schedule & Fees

17 - 21 Jan, 2027

Arabic
Virtual Learning

Per participant USD 1,300

17 - 21 Jan, 2027

English
Virtual Learning

Per participant USD 1,300

21 - 25 Feb, 2027

English
Virtual Learning

Per participant USD 1,300

21 - 25 Feb, 2027

Arabic
Virtual Learning

Per participant USD 1,300

18 - 22 Apr, 2027

English
Virtual Learning

Per participant USD 1,300

18 - 22 Apr, 2027

Arabic
Virtual Learning

Per participant USD 1,300

23 - 27 May, 2027

Arabic
Virtual Learning

Per participant USD 1,300

23 - 27 May, 2027

English
Virtual Learning

Per participant USD 1,300

18 - 22 Jul, 2027

Arabic
Virtual Learning

Per participant USD 1,300

18 - 22 Jul, 2027

English
Virtual Learning

Per participant USD 1,300

22 - 26 Aug, 2027

English
Virtual Learning

Per participant USD 1,300

22 - 26 Aug, 2027

Arabic
Virtual Learning

Per participant USD 1,300

17 - 21 Oct, 2027

English
Virtual Learning

Per participant USD 1,300

17 - 21 Oct, 2027

Arabic
Virtual Learning

Per participant USD 1,300

21 - 25 Nov, 2027

Arabic
Virtual Learning

Per participant USD 1,300

21 - 25 Nov, 2027

English
Virtual Learning

Per participant USD 1,300