Strategic Planning Skills: Certificate in Business Administration |Smart

Overview

Why Attend

This course offers a training course in strategic planning skills: a certificate in business administration for those who wish to develop their ideas in the field of strategic planning according to the latest international curricula recognized by the world's largest academies.

Strategic planning in our modern world has academic curricula, advanced methods of management in companies, long-term thinking and a comprehensive and integrated perspective that helps to understand how to manage the current stage of work and planning beyond the current stage.

Planning is the so-called thinking stage which is pre-execution. It is a deliberate and systematic effort aimed at maximizing the benefit and at the lowest possible cost. It is linked to all fields, sectors and the average of all sciences. The work without planning becomes futile and time is wasted. The objectives are impossible, and the importance of planning in the expectations for the future and what may happen from accidents that do not expect to receive, and surprises and fluctuations that may occur without warning, as the objectives to reach are the future goals, Time periods may be longer or shorter than that imposed on the management of the development of assumptions necessary for what may be that future and work to form what will be the situation when the implementation of these goals and during the various stages of implementation, planning is those administrative tasks that work from In order to determine the future objectives of the organizations and institutions and the methods of determining these goals, work on drawing the line of work to achieve the desired goals. Planning also is to develop a perception of what may happen in the work of developments and emergencies and problems and refer to the methods of solution that are predetermined in the planning process.

Course Objectives

By the end of the course, participants will be able to:

Target audience of attending a training course in the basic principles in the feasibility study of investment projects:

Project Managers.
Executives.
Investors, entrepreneurs and capitalists.

How will participants benefit from the course?

After completing the program, participants will master the following aspects:

Apply the theories and principles of Public Relations in planning and implementation of Public Relations campaigns.
Identify and evaluate opportunities and problems that can be addressed through Public Relations campaigns.
Making a comprehensive presentation on Marketing and Public Relations campaign as a response to the client's feedback.
Summarize the differences between marketing and public relations, advertising and integrated marketing communications.
Generate creative ideas and operational activities for public relations campaigns.
Engage consumer communities through social media and social networks.
Show good presentation skills.
Manage Public Relations campaigns, including costing, budget and schedule.
Develop and maintain internal and external client relationships.
Measure and assess the effectiveness rate of public relations campaigns.

Course Outline

What are the possibilities available and the projects and actions through which we can work?
What are the current and future objectives that we wish to achieve within the site we manage.
How to employ the financial resources and human resources towards work and an integrated goal.
How to determine the priorities of the plans that we wish to achieve.
Planning Public Relations campaigns at the local, national and international levels, taking into account the various differences between cultures.
Corporate Campaign Management and the significance of using experienced consultants.
Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
The growing role of Public Relations in the marketing process.
Communication techniques in Marketing and Public Relations.
Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
Trademarks and public relations, including corporate brand, internal brand.
Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
Research, analysis and evaluation of public relations campaigns.

Schedule & Fees

2026 Schedule & Fees

20 - 24 Sep, 2026

English

Per participant USD 2,900

20 - 24 Sep, 2026

Arabic

Per participant USD 2,900

6 - 10 Dec, 2026

English

Per participant USD 2,900

6 - 10 Dec, 2026

Arabic

Per participant USD 2,900

20 - 24 Dec, 2026

English

Per participant USD 2,900

20 - 24 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

7 - 11 Mar, 2027

English

Per participant USD 2,900

7 - 11 Mar, 2027

Arabic

Per participant USD 2,900

21 - 25 Mar, 2027

English

Per participant USD 2,900

21 - 25 Mar, 2027

Arabic

Per participant USD 2,900

6 - 10 Jun, 2027

English

Per participant USD 2,900

6 - 10 Jun, 2027

Arabic

Per participant USD 2,900

20 - 24 Jun, 2027

English

Per participant USD 2,900

20 - 24 Jun, 2027

Arabic

Per participant USD 2,900

5 - 9 Sep, 2027

English

Per participant USD 2,900

5 - 9 Sep, 2027

Arabic

Per participant USD 2,900

19 - 23 Sep, 2027

English

Per participant USD 2,900

19 - 23 Sep, 2027

Arabic

Per participant USD 2,900

5 - 9 Dec, 2027

English

Per participant USD 2,900

5 - 9 Dec, 2027

Arabic

Per participant USD 2,900

19 - 23 Dec, 2027

English

Per participant USD 2,900

19 - 23 Dec, 2027

Arabic

Per participant USD 2,900