Hospitality Sales & Marketing Training Course |Smart

Overview

Why Attend

A beautifully designed property with empty rooms isn't a hospitality business — it's an expensive building. Hospitality Marketing is what turns operational excellence into actual demand, and most properties struggle not because their service is weak, but because their marketing and sales efforts never translate visibility into bookings. The Hospitality Sales and Marketing Training Course, is built for professionals responsible for filling rooms, driving revenue, and building a brand guests actively choose over the competition.

This course treats hospitality marketing as a commercial discipline tied directly to revenue, not a creative add-on separate from business performance. Participants learn how to apply hotel marketing techniques that target the right guest segments at the right moments in their booking journey, how to run tourism promotion campaigns that position a destination or property competitively, and how to build a consistent branding strategy that shapes guest perception before they ever arrive. The course also covers practical digital marketing channels — search, social, and online travel platforms — along with customer acquisition strategies that reduce reliance on costly third-party booking commissions. Participants leave with a practical, revenue-focused marketing framework they can apply directly to their property or brand.

Course Objectives

By the end of the course, participants will be able to:

By the end of this course, participants will be able to:

Apply hospitality marketing principles that connect directly to revenue outcomes
Design hotel marketing campaigns targeted to specific guest segments
Plan tourism promotion strategies that position a destination competitively
Build a consistent branding strategy that shapes guest perception pre-arrival
Apply digital marketing techniques across search, social, and travel platforms
Develop customer acquisition strategies that reduce dependence on third parties
Measure marketing performance using relevant hospitality metrics
Align sales and marketing efforts to maximize direct bookings and revenue

Target Group

Hospitality marketing managers and coordinators
Hotel and resort sales managers and revenue teams
Tourism board and destination marketing professionals
Digital marketing specialists working within hospitality organizations
General managers overseeing sales and marketing performance
Hospitality professionals transitioning into marketing or sales roles

Course Outline

· Foundations of Hospitality Marketing

Core principles connecting marketing activity to occupancy and revenue
Distinguishing hospitality marketing from general consumer marketing

· Hotel Marketing Strategy

Designing hotel marketing campaigns targeted to specific guest segments
Aligning marketing messaging with the guest booking journey

· Tourism Promotion and Destination Positioning

Planning tourism promotion campaigns that position a destination competitively
Coordinating with tourism boards and local partners for broader reach

· Building a Consistent Brand

Developing a branding strategy that shapes guest perception before arrival
Maintaining brand consistency across channels, properties, and touchpoints

· Digital Marketing Channels

Applying digital marketing techniques across search, social, and OTAs
Managing online travel platform presence and visibility effectively

· Customer Acquisition Strategy

Developing customer acquisition strategies that reduce third-party dependence
Building direct booking incentives that improve profitability

· Content and Reputation Management

Managing online reviews and guest-generated content to support marketing
Using guest feedback and reputation signals to refine marketing strategy

· Measuring Marketing Performance

Tracking hospitality-specific marketing metrics tied to revenue and occupancy
Adjusting campaigns based on performance data rather than assumption

· Aligning Sales and Marketing

Coordinating sales and marketing efforts around shared revenue goals
Preventing disconnects between promotional promises and sales execution

Schedule & Fees

2026 Schedule & Fees

20 - 24 Sep, 2026

English

Per participant USD 2,900

20 - 24 Sep, 2026

Arabic

Per participant USD 2,900

8 - 12 Nov, 2026

English

Per participant USD 2,900

8 - 12 Nov, 2026

Arabic

Per participant USD 2,900

20 - 24 Dec, 2026

English

Per participant USD 2,900

20 - 24 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

7 - 11 Feb, 2027

English

Per participant USD 2,900

7 - 11 Feb, 2027

Arabic

Per participant USD 2,900

21 - 25 Mar, 2027

English

Per participant USD 2,900

21 - 25 Mar, 2027

Arabic

Per participant USD 2,900

9 - 13 May, 2027

English

Per participant USD 2,900

9 - 13 May, 2027

Arabic

Per participant USD 2,900

20 - 24 Jun, 2027

English

Per participant USD 2,900

20 - 24 Jun, 2027

Arabic

Per participant USD 2,900

8 - 12 Aug, 2027

English

Per participant USD 2,900

8 - 12 Aug, 2027

Arabic

Per participant USD 2,900

19 - 23 Sep, 2027

English

Per participant USD 2,900

19 - 23 Sep, 2027

Arabic

Per participant USD 2,900

7 - 11 Nov, 2027

English

Per participant USD 2,900

7 - 11 Nov, 2027

Arabic

Per participant USD 2,900

19 - 23 Dec, 2027

English

Per participant USD 2,900

19 - 23 Dec, 2027

Arabic

Per participant USD 2,900